Leigh is a behavioural economist and pricing expert with 10+ years of experience in applying BE commercially. He is the author of The Psychology of Price and a regular guest lecturer at several universities as well as a frequent speaker at academic and industry conferences.

Simon heads up the survey programming and data processing team with over a decade of experience from Kantar Worldpanel and Kantar Media.                                                                                                                                                                                                                                                         

Katja is a project manager and qualitative specialist with over 6 years experience in market research spanning a range of agencies. With degrees in nutrition, business administration and positive psychology, she works on projects from FMCG new product development to employee engagement.

Pankti is a behavioural economist with a particular research interest in the areas of finance and the concept of consumer trust. She holds a Master’s degree in Behavioural Science for Management and a Bachelor’s degree in Economics.