Leigh is a behavioural economist and pricing expert with 10+ years of experience in applying BE commercially. He is the creator of the System 3 methodology, author of The Psychology of Price, a frequent speaker at academic and industry conferences.

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Steph has worked in research for more than 20 years; she started her career at Ipsos and ran the EMEA division at Future Thinking.

A multi-discipline researcher who appreciates the value that both qual and quant bring to insight and is an expert at merging data to tell a coherent story.

Leigh Caldwell

Founding Partner

Stephanie Shaarwi

Managing Director

Simon heads up the survey programming and data processing team with over a decade of experience from Kantar Worldpanel and Kantar Media.                                                                                                                                                                                                                                                         

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Tom has worked in research for 11 years, originally undertaking research in the mental health and addiction field as part of his PhD.

A mixed methods researcher, he leads on our Hidden Stories subscription service and on key client projects in food & drink and finance.

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Adele has brought behavioural science thinking to many sectors in her tenure at H&P, Cello Health and Breaking Blue.

A mixed methods researcher experienced across consumer, tech, B2B, transport and pharma.

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Simon West

Head of Survey Technology

Tom Parkman
Associate director

Adele James
Associate Director