Leigh is a behavioural economist and pricing expert with 10+ years of experience in applying BE commercially. He is the creator of the System 3 methodology, author of The Psychology of Price, a frequent speaker at academic and industry conferences.
Steph has worked in research for more than 20 years; she started her career at Ipsos and ran the EMEA division at Future Thinking.
A multi-discipline researcher who appreciates the value that both qual and quant bring to insight and is an expert at merging data to tell a coherent story.
Leigh Caldwell
Founding Partner
Stephanie Shaarwi
Managing Director
Simon heads up the survey programming and data processing team with over a decade of experience from Kantar Worldpanel and Kantar Media.
Tom has worked in research for 11 years, originally undertaking research in the mental health and addiction field as part of his PhD.
A mixed methods researcher, he leads on our Hidden Stories subscription service and on key client projects in food & drink and finance.
Adele has brought behavioural science thinking to many sectors in her tenure at H&P, Cello Health and Breaking Blue.
A mixed methods researcher experienced across consumer, tech, B2B, transport and pharma.