Leigh is a behavioural economist and pricing expert with 10+ years of experience in applying BE commercially. He is the author of The Psychology of Price and a regular guest lecturer at several universities as well as a frequent speaker at academic and industry conferences.

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Leigh Caldwell

Founding Partner

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Stephanie Shaarwi

Managing Director

Simon heads up the survey programming and data processing team with over a decade of experience from Kantar Worldpanel and Kantar Media.                                                                                                                                                                                                                                                         

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Simon West

Head of Survey Technology

Katja is a project manager and qualitative specialist with over 6 years experience in market research spanning a range of agencies. With degrees in nutrition, business administration and positive psychology, she works on projects from FMCG new product development to employee engagement.

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Katja Lips

Research Manager

Pankti is a behavioural economist with a particular research interest in the areas of finance and the concept of consumer trust. She holds a Master’s degree in Behavioural Science for Management and a Bachelor’s degree in Economics.

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Pankti Shah

Behavioural Economist