PRESENTATIONS AND WEBINARS 

Halonen, E. 'Supercharging Semiotics with Behavioural Science'  Qual360, March 2018

Cantle, T. 'Cognitive Semiotics: where artistic interpretation meets science'. NewMR, November 2017

Caldwell, L. 'The unconscious war for the online shopper's attention'. Market Research Summit, May 2017

Halonen, L. '50 shades of irrational - Applying behavioural economics across cultural contexts'. Qual360, February 2017

Caldwell, L. & Seear, L. 'Behavioural Economics gets real: implicit measurement of customer desires'. NewMR, December 2016

Caldwell, L.  'The formula for Privilege'. TEDx Covent Garden, January 2016

Halonen, E. 'Locally irrational: applying behavioural economics in different cultures'. NewMR, December 2013

Caldwell, L. 'Cognitive economics and the psychology of price', Digital Shoreditch, July 2013

BOOKS & ACADEMIC JOURNALS

Halonen, E. (2013) 'Mirror, mirror on the wall, which brand is like me most of all?': Integrating consumers into brand personality measurement. International Journal of Market Research, 55(1):17

Caldwell, L. (2012) The Psychology of Price: How to Use Price to Increase Demand, Profit and Customer Satisfaction. Crimson Publishing

Halonen, E. & Hurmerita, L. (2010) Who Endorses Whom? Meanings Transfer in Celebrity Endorsement. International Journal of Product and Brand Management, 19(6):452-460

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