PRESENTATIONS AND WEBINARS
Halonen, E. 'Supercharging Semiotics with Behavioural Science' Qual360, March 2018
Cantle, T. 'Cognitive Semiotics: where artistic interpretation meets science'. NewMR, November 2017
Caldwell, L. 'The unconscious war for the online shopper's attention'. Market Research Summit, May 2017
Halonen, L. '50 shades of irrational - Applying behavioural economics across cultural contexts'. Qual360, February 2017
Caldwell, L. & Seear, L. 'Behavioural Economics gets real: implicit measurement of customer desires'. NewMR, December 2016
Caldwell, L. 'The formula for Privilege'. TEDx Covent Garden, January 2016
Halonen, E. 'Locally irrational: applying behavioural economics in different cultures'. NewMR, December 2013
Caldwell, L. 'Cognitive economics and the psychology of price', Digital Shoreditch, July 2013
BOOKS & ACADEMIC JOURNALS
Halonen, E. (2013) 'Mirror, mirror on the wall, which brand is like me most of all?': Integrating consumers into brand personality measurement. International Journal of Market Research, 55(1):17
Halonen, E. & Hurmerita, L. (2010) Who Endorses Whom? Meanings Transfer in Celebrity Endorsement. International Journal of Product and Brand Management, 19(6):452-460