• Abi Moorcock

Test your gender and ethnicity bias (TEDxLondon Citi xLab)

Updated: Sep 6, 2019



Yesterday we were lucky enough to be part of the Citi xLab at TEDxLondon. It was a fantastic day packed with many interesting and varied talks.


Some of the talks challenged societal norms regarding gender and highlighted the issues facing ethnic minority groups in the UK and the rest of the world. So, we designed our stand to help people explore certain gender or ethnicity associations.


In the breaks we were running a stand where attendees could either try on a brain scanner or discover their gender or ethnicity associations on an IAT (implicit association test). We were happy and surprised to find our stand had queues to the back of the room!


Not everyone got the chance to do the IAT test, so we’re sharing the links here for you to take them in your own time.


Gender: find out if you associate male or female names and descriptors with maths or with the arts.


Ethnicity: find out if you associate different ethnic groups with Britishness.


If you have any questions about the test, please email us at: hello@irrationalagency.com

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