Recognised innovators for a second year

Irrational Agency is once again featured in the GRIT list of the research industry's top innovators. This year we show up twice, in the list of Full Service agencies and Emerging stars.


Thanks again to all our clients and friends who recognised our innovative work - with System 3, Simulated RCTs and our vision for using the consumer's unconscious to understand the future.


To celebrate we have published a short Innovation Report highlighting the new discoveries and inventions we've made this year, and our philosophy of innovation. You can download a copy here. We'd love to hear what you think - and work with you to discover a new set of ideas in a new decade: the 2020s.


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