We are very proud to announce that Irrational Agency features in the GreenBook Research Industry Trends (GRIT) report of the top 50 most innovative companies in research worldwide. Irrational Agency was one of the first agencies to specialise in applied behavioural science and has since its inception been an advocate for change in the industry.
Elina Halonen, founding partner, explains: "For an agency of our size to be recognised as one of the top innovative companies globally is a true testament to the entire team's dedication and passion for research. We regard ourselves as 'restless thinkers' and that's a key part of our ethos - never stop challenging the way you do things!"
A copy of the full report can be downloaded here.