We apply science
We’re a team of researchers, economists and scientists, but we don’t sit in an ivory tower. We take what we know and make it work for our clients.

We understand commercial reality
All of our senior team have run their own businesses, so we understand the importance of commercially grounded recommendations – and know how to give them.

We redefined the boundaries
We are one of the first agencies to specialise in applied behavioural science. We have been instrumental in shaping how market research uses behavioural science.

We are restless thinkers
We never stop thinking about better answers to your questions. Science does not stand still. We’ll even turn our own work upside down if necessary.

We love the irrationality of human beings
Irrationality is what gives human life meaning. It is a source of joy, both for people themselves and for us as researchers whose quest is to understand them and to make their lives better.