Leigh CaldwellMar 19, 20203 minInstitutional licence: when we trust what authority does, not what it says
Leigh CaldwellMar 13, 202011 minWhat is the role of behavioural science in a pandemic?This moment is a high profile test for behavioural science. The UK government has drawn a clear line between its policy and those of gove...
Leigh CaldwellFeb 26, 20203 minMy quotes on personalised and data-driven marketingI have been quoted alongside a few others in an article by Audiense about personalised and data-driven (or data-informed?) marketing. The...
Leigh CaldwellOct 24, 20193 min"Congratulations on your Nobel Prize"My friend Ilona recently started her PhD research at London School of Economics. Last week she was sitting in her office when she overhea...
Leigh CaldwellSep 17, 20192 minThe unconscious stories consumers tell - about youWhat does the future hold for your brand? The economic outlook is uncertain; marketing strategists are asking questions about Gen Z's rel...
Leigh CaldwellAug 5, 20193 minHow not to spend a billion eurosA unique ad testing approach inspired by medical research may have saved two global clients a billion euros or more. Nobody knows for sur...
Irrational AgencyMay 29, 20193 minBuilding a £5 billion investment program on the consumer's imagination
Irrational AgencyMay 21, 20193 minWhere to BEgin. How to introduce the benefits of Behavioural Economics into your organisation. “I’d love to commission a Behavioural Economics project but I have never known how to spot when my challenge was relevant”. These were th...
Irrational AgencyMay 15, 20193 minHow behavioural science tripled the sales of a new drugIn 2016, pharmaceutical companies in the US spent approximately $27bn on marketing and advertising. The question is – did the $27bn work?...
Irrational AgencyJul 18, 20182 minUse your emojination: measuring emotional response through visual language
Irrational AgencyJun 11, 20181 minIrrational Agency named one of the top 50 most innovative agencies in research
