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What is the role of behavioural science in a pandemic?
This moment is a high profile test for behavioural science. The UK government has drawn a clear line between its policy and those of...
My quotes on personalised and data-driven marketing
I have been quoted alongside a few others in an article by Audiense about personalised and data-driven (or data-informed?) marketing....
"Congratulations on your Nobel Prize"
My friend Ilona recently started her PhD research at London School of Economics. Last week she was sitting in her office when she...
The unconscious stories consumers tell - about you
What does the future hold for your brand? The economic outlook is uncertain; marketing strategists are asking questions about Gen Z's...
How not to spend a billion euros
A unique ad testing approach inspired by medical research may have saved two global clients a billion euros or more. Nobody knows for...
Where to BEgin. How to introduce the benefits of Behavioural Economics into your organisation.
“I’d love to commission a Behavioural Economics project but I have never known how to spot when my challenge was relevant”. These were...
How behavioural science tripled the sales of a new drug
In 2016, pharmaceutical companies in the US spent approximately $27bn on marketing and advertising. The question is – did the $27bn work?...
