Behavioural Conjoint

Would you like to answer any of these questions:

• What is the optimal price point for our products?

• What communications and promotions will increase sales?

• Which product options would be most valued by my customers?

• How much more will people pay for extra features or benefits?

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Behavioural Conjoint is the psychologically accurate version of traditional conjoint analysis, using the latest behavioural science to analyse real choice patterns in real customers.

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Recreates the decision context accurately – with priming, immersive exercises and realistic time constraints

Measures the heuristics of real choices: how the consumer brain actually picks options

Adaptive and configurable – our team customises the visuals, algorithm and analysis to your business question

Analysis produces the insight you need: price elasticity, utility and currency value of each option, and strategic answers you can use