Behavioural Conjoint

Would you like to answer any of these questions:

  • What is the optimal price point for our products?

  • What communications and promotions will increase sales?

  • Which product options would be most valued by my customers?

  • How much more will people pay for extra features or benefits?

Behavioural Conjoint is the psychologically accurate version of traditional conjoint analysis, using the latest behavioural science to analyse real choice patterns in real customers.


Recreates the decision context accurately – with priming, immersive exercises and realistic time constraints

Measures the heuristics of real choices: how the consumer brain actually picks options

Adaptive and configurable – our team customises the visuals, algorithm and analysis to your business question

Analysis produces the insight you need: price elasticity, utility and currency value of each option, and strategic answers you can use