After Lockdown: projecting the post-COVID world

The big question on everyone's mind is: What happens next?

Brands need insight into how consumer behaviour will change after COVID. Questions like:

  • How do we get people back into our shops/restaurants/pubs?

  • What will help them to feel safe?

  • How do we make sure they are buying our products?

  • Does the way we communicate with customers need to change?

  • How can we ensure our brands thrive through the recession?​

Our unique System 3 tracker accesses consumers' deep, unconscious imaginative capabilities to forecast their future behaviour in different scenarios. Updated weekly and monthly with new trends as things change.

Some key findings:

  • 40% of people will travel less

  • Total supermarket spending will hold up, but what people buy will change

  • Only 10% of people will go back to the pub as soon as it opens, and 30% will stay away for a year

  • A third will shop online more than they did before

  • The dominant emotion is anxiety, but people believe they can keep control of their lives

Below are two imagination maps from the report, showing how customers think and feel about the post-lockdown future.

Contact hello@irrationalagency.com for a preview of the report and details of how to subscribe.

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