Hear the hidden story

Consumers today are telling new stories that are not being heard by traditional research. Stories about who they are, what they want from the world, and how they see their future. Brands who want to speak and sell to these consumers need a new approach.

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We developed a unique set of narrative research tools to capture these stories. We've learned about sustainability, memory, wellbeing, and value – and the role of brands in these conversations.

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Our tools, like System 3, Behavioral Conjoint and Therapeutic Interviews, offer the rich empathy of qual at the scale and speed of quant. Over 50 global clients use the hidden stories we've found to design ads, develop products and give their customers a better experience of life.